Responsibilities

• Develop and implement an effective social media strategy to enhance brand awareness and drive engagement.
• Ability to train students and new interns or freshers. Also skilled in creating learning materials, SOPs, and working with OKRs.
• Create engaging and relevant content across various social media platforms (such as Facebook, Twitter, Instagram, LinkedIn).
• Monitor and analyse social media trends, user behavior, and competition to optimize campaigns and identify opportunities.
• Manage social media accounts, including scheduling posts, responding to user comments and messages, and maintaining a consistent brand voice.
• Collaborate with cross-functional teams to ensure alignment between social media activities and overall marketing objectives.
• Stay up-to-date with industry best practices and emerging social media trends to continuously improve our social media strategy.
• Measure and report on the performance of social media campaigns using relevant metrics and analytics tools.
• Identify and engage with influencers or brand advocates to amplify our message and increase brand visibility.
• Handle any issues or crises that may arise on social media, maintaining professionalism and providing timely resolution.

Qualifications

• Bachelor's or upper degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of various social media platforms and their respective audiences.
• Strong understanding of social media metrics and analytics tools.
• Excellent written and verbal communication skills, with a keen eye for detail both Hindi, and English.
• Creative mindset with the ability to generate unique ideas for content creation.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Familiarity with social media management tools is a plus.